The main role of the IMAutomator tools is to automate the task of building backlinks to your site. As seen in the previous article, backlinks can drive referral traffic to your website directly but the real benefit comes when you use those backlinks to help you gain organic search traffic. Please read the previous article if you have not done so already.
When a search is typed into Google, a complicated algorithm is run to determine which pages best provide what the searcher is looking for. First of all, there are aspects of the page itself that usually have to match what is typed in. For example if somebody is searching for 'weight loss tips', then most likely the pages that appear top in the results will have that phrase in the title, and sprinkled about the page. This is an SEO topic that will be discussed in more detail in the next module but for now, appreciate that a huge number of pages could all be very carefully optimised towards that phrase. How then should Google decide which order to rank them in?
Many years ago Google created a concept known as Page Rank (PR) which is a rough indication of how popular a page is. It is still in use today though the ranking algorithm now is a lot more complicated than simply ranking things in order of PR. One of the largest factors in both Page Rank and the ranking algorithm in general is the number and quality of backlinks that point at a particular page.
Google figures that a page that has a million backlinks is probably better than a page with none, or that a page with lots of backlinks that are anchored with text that refer to weight loss are better than random backlinks about all sorts of topics that don't have any relation to weight loss. Google also figures that a backlink that comes from another high authority site is worth more than a backlink that comes from a new site with no authority of its own. As you can see, there are a lot of factors that affect the quality of a backlink and we'll discuss those in another section, but it is clear that a page that has a large number of good quality backlinks is always going to outrank a page with a low number of poor quality backlinks.
So, all things being equal on the page, it is the backlinks that make the difference in the rankings and this is why we want to build them!
Caution: More is Not Always Better!
IMAutomator allows you to build quite a lot of backlinks in a fairly short space of time, particular for the Pro members. However, if used incorrectly, you could actually hurt your results rather than help them which is exactly why we've put these training resources together! Google has been around for many years now and is always optimising its search algorithms and these days it is pretty clever.
Years ago you could slap together a web page with the phrase 'weight loss tips' hundreds of times all over it and it would rank highly. This is not the case anymore! Similarly, Google is now getting clever when it analyses the backlinks that come into a page. For example if it sees a brand new website suddenly start getting 1000's of links every day and these links don't seem to have any relevance to the pages they are pointing to, those links will most likely be discounted and provide no benefit whatsoever. There is even rumoured to be a 'Google sandbox' into which new sites are placed and if this happens that site will rank low for some time until out of the sandbox. There is much debate as to the existence of this sandbox but one thing is for sure - play nice with Google and Google will play nice with you!
Each of the IMAutomator tools uses a technology called 'drip feed submission' which allows the individual links to be submitted slowly over a period of time. By default, any kind of content (a bookmark, RSS feed and anything else added in future releases) that you submit to IMAutomator is submitted on the default setting of one link per day. So for example, if you are a Light member and you submit a bookmark, by default this will submit that bookmark to one of the 15 sites each day taking 15 days to complete the full cycle. This is discussed in more detail in the Bookmarking module but for now, we suggest that you err on the side of caution and stick with the default or the slower options.
Backlinks Do Not Automatically Drive Traffic
With all this talk of the power of backlinks it's easy to assume that all we need to do is build tons of backlinks and we'll get a truckload of traffic! Unfortunately it doesn't quite work that way. In the UK, if I go to Google and type in 'chocolate', the top result is the Cadbury website and if I type in 'pizza' the top result is the Dominos website. In the UK these two companies are the largest providers of chocolate and pizza respectively and their website have thousands of backlinks. However, how well does Dominoes rank on a search for chocolate? It doesn't - despite the backlinks. You see, some people forget about that little thing called relevance...
Your website could have thousands of backlinks but of the site itself is not optimised for search engine traffic, those backlinks will not do anything to help you. Furthermore, when Google runs its algorithm, it doesn't just look at the overall backlinks to the website as a whole, but at the backlinks coming into each individual page. In order to get any traffic at all from the search engines, you have to do the groundwork on your website first and make sure that it has content that is optimised for the search engines. Only then can backlinks be useful - you then build backlinks to that optimised content, making sure you optimise the backlinks along the way. I'll be covering how to create optimized content in another module.
I see people submitting all sorts of weird URLs to IMAutomator in the hope that a large number of backlinks will help them. They submit about pages, category pages, privacy policies and even try to submit dynamic links. None of these kinds of links will help because they are not links to optimized content. Submitting a random URL such as a privacy page is not going to be of any benefit because that page is not designed to rank for anything in the search engines and a backlink to an obscure page like that does not help your other content pages rank.
Creating a Backlink Strategy
To effectively use IMAutomator to drive traffic, you need to form a strategy of how you want to build your backlinks. What this really boils down to is SEO and this is covered in the next module.